The following collateral and programs were created by Logan Steinberg with the help of cross-functional teams and executive stakeholders at Groove (acquired by Clari).

Audience: SaaS buyers and users at mid-market and Enterprise organizations.

Product Launch: Groove Conversations — This Conversation Intelligence solution helping sales teams automatically extract key insights from every sales call using AI, improving individual and team performance. Working with Design, Sales, Product, and Customer teams, I created this PDF to drive demand in new and existing buyers during beta and launch.

Product Launch: Groove+ Mobile App — The worst kept secret in sales is that reps struggle to use Salesforce when they’re away from their desks. For sellers in the field – or working from home – accessing and updating their CRM can take critical time away from tangible selling activities. Groove’s mobile app aims to return that time back to sellers so they can do what they do best: sell. We created this datasheet to drive demand for the app at launch.

Product Adoption: Outbound Best Practices with Groove — Product Marketing is more than driving demand for a feature, it’s also about driving usage and adoption after a purchase is made so that customers feel empowered to succeed. I worked with Customer Success teams to create this slide deck addressing common questions faced when establishing an effective outbound sales motion.

Product Launch: Groove Outcomes — A wise sales leader once said, you can’t coach what you can’t see. For sales managers, visibility is key for improving team performance and driving better outcomes. Groove Outcomes was built to give managers high-level visibility into their team’s email and call performance, and more. Managers can identify strengths and weaknesses in specific plays and steps in their sales process by drilling-down into easy-to-read data visualizations. I created this short video demo to show sales managers how to best leverage the platform to get meaningful results.